People don't buy brands because of their logos. Their loyalty is built and drawn to the people and values leading the brand.
In a nutshell, whether it be a logo, website, song, or event, you must understand your company/organization's values to build a successful marketing strategy. You must first know who you serve and how you help them solve problems.
What is Involved in Marketing?
We live in a world of technology communication. However, entrepreneurs, businesses, and organizations often wear too many hats in addition to keeping their operations running. Through mindful marketing, you can let go of the legwork of technical tasks and get laser-focused on reaching your audience and feeling confident about how to help them.
Ways Marketing Coaching Can Elevate Your Brand:
• One-On-One Sessions to Get Clear on Goals
• Content Writing/Story Telling
• Learn the Benefits of Audio/Video Production and Where It's Not Important
• Understand Why Print Collateral is Still Relevant
• Learn How to Better Engage on Social Media and Monetize
• Developing an Authentic Brand Look and Tone
• Industry Tips for Using Email Marketing and Paid Ads
• Implementing Data Research and Performance for Target Audiences
Marketing Coaching Benefits
• Learn how to build a marketing strategy with authenticity, purpose, and focus.
• Prioritize what matters and meet deadlines with a clear action plan.
• Learn cost-effective ways to build a quality brand within your budget.
• Use think-outside-the-box strategies that help your product, project, or brand stand out.
• Learn how multimedia and technology work in your favor.
• How to communicate with clarity and get better engagement
• Receive toolkit resources to help you share your message with the masses.
TESTIMONIALS
"TY IS THE BEST! HE IS A CREATIVE GENIUS. HE IS A MIRACLE WORKER WHEN IT COMES TO MEETING DEADLINES. HE OFFERS 5-STAR SERVICE FOR THOSE OF US WITH 2-STAR BUDGETS."
DR. LISA WILLIAMS, FOUNDER OF POSITIVELY PERFECT DOLLS
“THE EXECUTIVES SAID HOW CREATIVE THE THEMING WAS, TREMENDOUS THE GRAPHICS WERE, THAT THE GENERAL SESSION CONTENT WAS EXCEPTIONAL AND THE EXECUTION WAS FLAWLESS."
STACEY RUTH, MARKETER AND ENTREPRENEUR
"TY WAS THE DESIGNER AND ART DIRECTOR FOR MY "YES" CD AND BUSINESS CARDS. HE IS PASSIONATE ABOUT WHAT HE DOES, AND I GREATLY APPRECIATE HOW HE SEES THINGS AND HOW HE ARTICULATES HIS VISION. IT WAS A GREAT PLEASURE TO WORK WITH HIM, AND I HIGHLY RECOMMEND HIM FOR ANY GRAPHICS WORK THAT YOU NEED DONE. HE IS A MASTER!"
NATHEN ASWELL, INTERNATIONAL MUSICIAN AND SPEAKER
AWARDS & RECOGNITION
Featured in Voyage ATL Magazine
INSPIRING ENTREPRENEURS IN ATLANTA
VOYAGE ATL, 2018
Ty received The GDUSA 2012 American Graphic Design Award for World of EPI's Positively Perfect Diva Doll and Package Design, a multicultural toy product providing children access to dolls designed for encouraging dreams, promoting intelligence, challenging perceptions, and opening hearts to all types of beauty.
In February 2020, before the pandemic, Ty worked with the Centers for Spiritual Living (CSL) during its Legacy Vision 2020 Convention. The new decade contributed to integrating bold, future-themed graphics to connect users globally to the organization's vision of "creating a world that works for everyone." Live video streaming and posts outperformed social media as the essential platform. The marketing execution of the CSL convention foreshadowed the need for the world to rely on video communication more than ever when the pandemic hit a month later. Studies show that viewers retain 95% of messaging when they watch a video compared to 10% when reading it in text.
WORLD OF EPI POSITIVELY PERFECT DIVA DOLL & PACKAGE DESIGN,
GRAPHIC DESIGN USA, 2012
Delivered operational efficiencies and a happier client /agency relationship as the go to person and a part of Georgia Lottery’s “dream team” in first 3 months of hire. Received Wall of Fame award for work on Georgia Lottery's 15 Year
Anniversary Campaign.
Georgia Lottery's "Extreme Green" Instant Game Campaign Design & Printing.
BEST IN CATEGORY LARGE POINT OF PURCHASE FORMAT
BBDO ATLANTA, 2008
BBDO ATLANTA WALL OF FAME, 2009