The Art of Impact
I used to define success and seek validation through my achievements. Now, I know that a more powerful, lasting impact comes from authentic connection and a commitment to what you stand for and your values. My journey as a storyteller and my understanding of digital engagement began early, with my first published work—an underwater scene I drew for Highlights Magazine when I was 11. Now, living and working near the ocean in Los Angeles, that connection to the creative world still lights me up.
As a Creative Director, artist, and Senior Communications Leader, I bring a unique creative toolbox—including storytelling and writing, visuals, advertising, music, and entertainment experience—to help purpose-driven organizations and major brands amplify their mission and empower their growth. My work is built on the belief that strategic solutions and powerful storytelling can build trust, elevate brand visibility, and drive results.
I don't just focus on a logo. I help people build a solid marketing strategy and a clear, creative understanding of the solutions they provide. My goal is to help those who are stuck or just need extra support tap into their commitment to communicate and achieve what truly matters.
I believe real impact is an art form. Let's connect and create something extraordinary together.
Ty Andrews
Photo: Marty Morris, MPM Photography
The Marketing-First Manifesto
By Ty Andrews
For many organizations and entrepreneurs, every dollar counts, and marketing can feel like a luxury. But what if we started to see it not as an expense, but as a critical investment in your mission? The truth is, a strong marketing plan is essential for the financial health and long-term sustainability of any mission-driven brand.
The Power of Rhythm and Well-Being
InnerActive Rhythm is a unique music program created by Ty Andrews that uses the universal language of rhythm to connect people of all ages and backgrounds. In a fun and welcoming setting, we provide inclusive drumming experiences that help individuals and communities find harmony, reduce stress, and foster a deeper sense of connection.
This video captures the powerful essence of these "playshops" with frontline Los Angeles homeless service workers, who often face immense burnout. This is just one example of the program's impact, showing how rhythm can be a powerful tool for healing and resilience.
Whether it’s a corporate team seeking better collaboration, families looking to connect, or a group of children exploring their creativity, our programs help participants reduce stress, boost focus, and strengthen social bonds. Backed by science, these rhythmic exercises are proven to spark creativity, build community, and promote cultural understanding. EXPLORE MORE
Positively Perfect Dolls Encourages Self-Love for Diverse Children
Product Design and Brand Consulting
Dr. Lisa Williams, founder of The World of EPI (Entertainment, Publishing, and Inspiration), is dedicated to creating toys authentically representing diverse skin tones. When she was revamping the Positively Perfect Doll line, Dr. Williams partnered with me to redesign the packaging to better reflect the brand's message of inclusivity and appeal to a broader audience. I also collaborated on the concept and design of "Zair," a new limited edition African-American doll with unique hair textures, skin tones, and culturally relevant clothing features. Zair quickly became one of the top-selling dolls in the line. I believe the refreshed packaging and the unique design of Zair played a key role in her success and further solidified the brand's commitment to representation. Today, Positively Perfect Dolls is an award-winning toy brand that champions gender diversity, with partnerships including Disney and major national retailers.
Letting Go – Ty Andrews (Official Music Video)
Performer, Songwriter, and Executive Producer
"Letting Go" is a dance-pop single featuring world-inspired sounds, which was co-written, produced, and performed by Ty Andrews as the title track from his EP. The official music video, a key part of this project's vision, was created with the invaluable direction of the late David Rams.
This collaboration with a talented team included Will Thompson in engineering and arrangements, as well as David Joseph McCannon in filming and editing. Sorrell Sanders served as Producer, with makeup by Ashley Stuckey. Andrews oversaw songwriting, co-production, lead vocals, and choreography, and he will never forget David's creative contribution in bringing this visual element to life.
'Be Real' Conversation Game ft. Alexa and Google
Be Real' was an interactive card game concept designed to spark engaging conversations at social gatherings, enhanced by Alexa and Google devices. As Creative Director, Andrews explored the creative potential of integrating this emerging AI technology—an area he was experimenting with even before its recent surge. While the pandemic impacted the game's production, the project demonstrates a forward-thinking approach to user engagement, blending physical gameplay with innovative digital interaction. It highlights Andrews' strategic conceptualization and focus on creating unique, tech-enhanced experiences.